My Story

Geoffrey Webb

Transplanted from New York City, I now live, laugh, and lead in Northwest Arkansas with my wife and three children.

I lead the team responsible for all executive and high-potential leader development at Walmart Stores, Inc. We seek to provide Walmart with exceptionally competent & caring leaders who can empower associates to serve customers around the world.

This is my personal blog and it focuses on helping you lead on purpose—to see further, feel deeper, think clearer, and act more intentionally. I believe we’re all wired to lead, create and connect with one another. However, I don’t believe you rise above the common level of life by accident—it takes courage, commitment, and candor.

My aim is to create challenging content that frees you to lead, create and connect on a deeper level. Make sure you don’t miss any new posts by subscribing via RSS or email.

My Top Posts

If you’re new and looking for a place to start, here are a few of my most popular posts arranged by topic:


Leading with your “Yes”

7 Reasons Why No One is Following You

Leveraging your Fear as a Leader


5 Tips for Knowing When to Stop

3 Fixations that are Stifling your Creativity

 10 Tips for Successful Brainstorming


What Darth Vader Taught me about People

10 Rules of Tech-etiquette

The Power of Listening


Ten things about me (the short story):

1. I make a mean bowl of cereal

2. I majored in Engineering Physics at West Point

3. I ran a sports camp for refugee children in the Gaza Strip

4. I rode my Harley 20,000 miles through 45 states in 6 months

5. I served as a US Army attack helicopter pilot

6. I worked as a professional actor in NYC

7. I grew up in Ohio, Kansas, and upstate New York

8. I lived abroad in Germany, South Korea, and Texas

9. I believe truth exists whether I believe in it or not

10. I can wiggle my ears


My Biography (the long story)

I’ve spent 25 years leading leaders in the military, corporate, and non-profit sectors. I’ve developed leaders at all levels in large and small companies alike, including J.P. Morgan, AutoZone, HBO, and Walmart. Over the years I’ve worked many different jobs—from running a sports camp for refugee children in the Gaza strip to driving a forklift in Ohio to teaching improvisation in New York City.

I graduated from West Point with a degree in Engineering Physics in 1995 to begin my career as an Army officer. After flight school I went on to command units in Europe and Asia as an attack helicopter pilot. While serving in the Army I lived on three different continents and traveled to another three, visiting a total of 48 countries.

After leaving the Army, I put 20,000 miles on my motorcycle in six months driving around the continental United States. I finally settled in New York City where I trained and worked as a professional actor. That’s where I met and married my bride, Sarah. Following the birth of our first child, I got a “real” job as the Vice President of an international consulting firm where I built their leader development capability from scratch.

In 2011, my family and I moved to Bentonville, Arkansas to join the team that designed and delivered Walmart’s groundbreaking Leadership Academy. I currently lead the team responsible for all executive and high-potential leader development—including Leadership Academy—at Walmart Stores, Inc.

Sarah and I now have three children, who pretty much keep us fully engaged most of the time.



This is my personal blog. The opinions I express here do not necessarily represent those of Walmart. The information I provide is on an as-is basis. I make no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this blog and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its use.

Command. Create. Connect.